A process designed for LOYALTY.
- Bill Holcomb
POSITIVE ATTITUDE
CHANGES EVERYTHING
WHY CARE SELLING?
CARE SELLING WILL MAKE YOU A PROFESSIONAL
CARE SELLING WILL CHANGE YOUR ATTITUDE
CARE SELLING WILL MAKE YOUR CLIENTS MORE COMFORTABLE
CARE SELLING WILL CHANGE YOUR LIFE
WHAT TO EXPECT?
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A different view of F&I
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A greater understanding of responsibilities
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Learn and understand a defined process, which will enhance the ownership experience
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An easier and more customer friendly approach to presentation
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Simpler approach to discussing non-purchases
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A positive reinforcement of why to purchase products
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A culture of caring
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Your vehicle is going to become a liability
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You can't afford to pay for what's going to happen
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See yourself on the side of the road
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Hurt your customer after he has invested in your dales process
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If you don't buy today, you're going to experience a lot of risk
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Think about what you don't know
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Listen to me, I know the liability of your vehicle
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How much money do you have, because it's a risk
vs
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Paint the picture that expresses how we as a dealership care
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It's all about the client
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We are here for their positive experience
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We want to help not just today but tomorrow and long into the future
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Show the benefits
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Drive back to the core of caring
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Hold yourself accountable for their ownership experience